There’s no denying the fact that landing page is an essential element to generate more leads. It makes it really convenient for the digital marketers to convert website visitors into leads. They dispense better-targeted pages and eventually captures more and more leads.
Randomly, by filling a lead capture form, landing pages limit the distractions of the visitors which result in a constructive aspect of the website.
Create premier landing pages for your website by following these 5 simple tips:
Excessive hyperlinks on the landing page increase the risk of distraction for your visitors. It’s better to avoid such diversions to keep your visitors focussed.
It’s important to keep your messaging consistent in both your call-to-action (CTA) and the headline of the landing page. Inconsistency in communication across your landing page can lead to unnecessary confusion. Moreover, you might easily lose their trust. Eliminate any and all confusion, and make sure your landing page consistently reflects what you promised in your call-to-action — and vice versa.
A highly clustered content is never appreciated. Talk sense, write sense. Remember, less is more.
Fewer fields in your landing form lead to increased number of conversions. On the other hand, more fields often increase the value of your offer in the minds of the visitor. Essentially, the best way to determine your fields of the form is to test it for yourself.
Don’t miss out on an important element of your Landing page. It must include a headline along with a sub-headline, a brief description of the offer that clearly emphasizes its value, one supporting image, other substantial elements such as testimonials or security badges, and most importantly, a form to capture visitors’ information.