Unlock the door to networking
BDeveloper can help integrate your email marketing campaign into your overarching marketing plan as a cost-effective way of engaging your audience, as well as gathering valuable insights about their likelihood of further engaging your business or company.
Cost effective campaigns
Building a custom email marketing campaign doesn’t have to be an expensive endeavor. Unlike print, once the email template has been designed and developed, it’s a reusable tool that our clients use time and time again to promote their brand, share their latest news, and continue to bring in new prospects.
Driving results through Analytics
Without a mechanism in place to gather and review analytics, your email marketing campaign may be relegated to the spam folder. Using a series of metric-gathering mechanisms, BDeveloper helps you understand who’s receiving your message, how the recipients are interacting with the email, and who is being converted to a sale. So, it’s not just what we do, but rather how we do it that makes us the best email marketing company in Lucknow.
Setting Up Email Marketing Campaign Our Process
Create A Clear GoalThe first step to creating a successful email marketing campaign is to define a clear goal or purpose. It's important to revisit the goal throughout the creation process so that you don't stray.
Segment your audienceSending to the right people! No spamming, we send relevant content to the people who can infer a meaningful use/information from the content.
Creating a compelling headlineEye-catching headlines that compliments the body of the mail with clear & compelling calls-to-action. Build big, beautiful, and on-brand emails and bring in the exact content that speaks to your audience.
Timing is keyYou don’t want to receive mails on a Friday or just before holidays kicks in. Precisely timed mails have much more chances of converting the reader into a customer.
Brand OptimizationWe will develop a strong online presence for your brand by creating, designing and optimizing your accounts in various social media channels such as YouTube, Twitter, Google+, and Facebook.
Design & CompatibilityA great email marketing content can go awesome to awful due to faulty fonts, columns & layouts. BDeveloper designs exceptional emails, newsletter templates, and landing pages. After all, we didn’t become the best email marketing company in Lucknow without sweating it out.
Create a clear call to actionOne clear call to action! It is the key to a better email. We understand that your prospects & clients are busy, so we make emails easier for them. We are known to create clickable calls to action to take your recipients from their inbox to the exact place they need to be to take you up on your offer.
Create an effective landing pageIt is not enough to just create awesome landing pages, to supercharge your conversion rates, we pair up your email marketing with effective landing pages. Whether you need users to sign up for your newsletter, shop on your site, download your latest white paper or commit to a webinar, we create what you want.
Set-Up TrackingWe can measure the results of the effect of your email marketing. We measure the desired actions through a number of metrics like Clickthrough rate, Conversion rate, bounce rate, list growth rate, email sharing/forwarding rate and overall ROI.
Test, Test And Then Test Again!Check and review the email to check everything, from its responsiveness on different devices to its spelling and the content. This phase is very important, we don’t want to lay pitch perfect plans just to ruin them in the end due to incompatibility or an unpresentable mail. Our dedication to perfection is what sets us apart, making us the best email marketing company in Lucknow.