Pay Per Click
Pay-Per-Click (PPC) search engine advertising involves placing text ads on websites and blogs when certain keywords are searched by the user. This is not the only kind of PPC advertising, but it is one of the most trafficked areas of the Internet marketing landscape. PPC ads can also be placed on social networks and typically these types of ads are more image-oriented and more dynamic than a standard text ad. A great Internet marketing strategy aims for a diverse approach to PPC advertising, implementing ad campaigns across multiple platforms in order to ensure that your ads reach your target audience. Our innovative and multi-faceted per pay click approach is what makes us the best ppc management company in Lucknow and beyond.
Implementing PPC Search Advertising
You need to have an understanding of what you can spend to acquire a customer (Cost Per Acquisition) to meet your profit targets for your business.
What is the key action you want consumers who click on your ad to take once they arrive on your landing page? Fill out a contact form? Download a free trial of your software? Buy your product? Download a free white paper? All of these are viable – it just depends on your business model.
List of Keywords
You initially want to place ads against a large variety of keywords related to your product. That way you can tell what works for your product and what doesn’t. You can narrow your keyword list from there with time.
Ad Copy Creation
Ad copy for search engine ads is much different than ad copy for print ads or radio ads. It tends to be very straightforward and targeted to the particular keyword search a user has done.
Landing Page Creation
It is best to design a custom landing page for each of your keyword groups to ensure that users are seeing targeted ad copy that is relevant to their search.
Tracking Tag Implementation
It is essential that you implement tracking on your site so that you can measure the effectiveness of your pay-per-click ads and make changes accordingly.