Social Networking channels aren’t very difficult marketing platforms if you have enough knowledge of tackling them. If you feel like social networks are difficult marketing channels for e-commerce, you’re not alone.
Organic social traffic is dwindling fast. A research on Instagram declares that people miss 70% of what happens in their feeds.
There is no denying the fact that social media is where people spend most of their time online. Also, Instagram’s monthly active user’s number ranges more than 700 Million. Eventually, it’s a huge pool of potential revenue.
How, then, can online stores leverage Instagram for profitable growth?
The answer is to use Instagram Ads to distribute your content and Retargeting to close sales.
Instagram is all about fun & interesting content so how do you reconcile these two opposing interests?
The only sole solution is to generate value to visitors that aren’t in a “shopping mood” by using ads to promote engaging content that fits with your store.
Content can obviously be in various engaging forms! Some of them are:
The CTR or Click-Through-Rate can measure the quality of an advert. CTR is the percentage of people that click on an advert they just saw in their feed. Always monitor your CTR of each advert in your Ads Manager.
A bounce can be described when a user leaves your website without performing any action. That leaves a remarkably negative impact on your profile.
You should add UTM Parameters to your ad links to measure their bounce rates via the Google Analytics’ Campaign report.
The Percentage of visitors that convert into buyers can be defined as the conversion rate. It becomes convenient to convert shoppers to a retargeting campaign later on, once they engaged with a piece of content from you.
It’s easy to be strategic and scientific in your Instagram Marketing and run profitable campaigns if you monitor and work to improve the metrics above.